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If you don’t want to be at a disadvantage, then you’ll undoubtedly want to create an official account for your brand in China. Moreover, you’re also competing with numerous brands in China that are already using an official account for their business. But you may be thinking, why not just open an ordinary account instead of an official one? The answer lies in the array of features of marketing tools and the level of confidence that you’ll get from your WeChat official account followers. Why You Should Create a WeChat Business AccountĪ WeChat official account is crucial for your brand’s success in the market. We’ll discuss what account type fits your business more in the following sections. That’s why it’s also essential to consider your business needs and resources when opening an official account for your brand. You have to remember that not all these features are available for each account type. ![]()
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